The McNuggets Principle

McDonald’s is an empire built on delivering consistent, affordable food on a massive scale. One of their flagship products, the Chicken McNugget, epitomizes this ethos – it’s a seemingly simple concoction that the world has embraced, with their chicken-based product sales (incl. McNugget) now on par with McDonald’s iconic beef burgers at around $25 billion annually.

But what if we could reimagine the McNugget filling to be healthier and more nutritious while maintaining the cost efficiencies that make it so

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