Category: Thoughts

Back when I worked in the signage manufacturing industry, there was a principle I was taught and internalized: Signage plays a pivotal role in an environment’s experience. 

This is typically thought of as just the aesthetics of a well-crafted, working sign and the thematic blending with the environment; however, it extends further into the UX (user experience) of a well-placed sign, its visibility and these ease of individuals in the space to find their way.  Wayfinding, when done right, achieves

Trust is accelerated in the virtual world.

We hail a ride from a stranger.

We swipe to go out with a stranger.

We buy into non-existing products on the promise of what they could become.

Our trust in the platform imbues the trust into the users.

These platforms are now the gatekeepers of our trust.

We believe in the power of technology.

The rate in which we trust one another is rapidly accelerated.

Trust begins with people, but is empowered