Back when I worked in the signage manufacturing industry, there was a principle I was taught and internalized: Signage plays a pivotal role in an environment’s experience.
This is typically thought of as just the aesthetics of a well-crafted, working sign and the thematic blending with the environment; however, it extends further into the UX (user experience) of a well-placed sign, its visibility and these ease of individuals in the space to find their way. Wayfinding, when done right, achieves a seamless UX that is almost invisible in the environment, it just works but when done wrong can frustrate and confuse people.
If you’ve been to Dubai Mall, especially your first experience parking there and navigating the mall, you will know what I mean about confusing!
