For the past 50 years, the relentless pursuit of affordability has defined our collective notion of “better.” Cheaper prices became the paramount metric, overshadowing critical variables like quality, style, sustainability, and even health impacts. This myopic view has had stark repercussions, leading to a race to the bottom fueled by mass production, standardization, and planned obsolescence.
But now, a renaissance is stirring – one that recalibrates our understanding of “better” through a more holistic lens. We’re beginning to recognize that
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